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luvo.

Clear pricing. No surprises.

Switch plans anytime.

Starter

$89/ month

USD
Start with Starter

Most chosen

Professional

$149/ month

USD
Start with Professional

Premium

$249/ month

USD
Start with Premium

Which one should I start with?

Answer as many as you like, in any order. We'll tell you which plan covers what you need.

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How do you pay your instructors?
How do you talk to your members?
How deep do you want to see your numbers?
How do you want your studio to look to your members?
When you ask for help, how fast do you need an answer?

More than one location, or your own app in the stores?

Let's talk.

Compare the plans in detail

Everything each plan includes, grouped by area. So you can decide calmly, not from bullet points.

Compare the plans in detail
Starter$89 USD / monthProfessional$149 USD / monthPremium$249 USD / month
Class calendar, recurring schedules and waitlistsIncludedIncludedIncluded
Booking from your own website and from the appIncludedIncludedIncluded
One-date workshops, with a public page and paymentIncludedIncludedIncluded
Multiple rooms and instructor clash alertsIncludedIncludedIncluded
Cancellation, no-show and late-cancellation policiesIncludedIncludedIncluded
Automatic cancellation of classes with too few sign-upsIncludedIncludedIncluded
Check-in at the front desk and from the member's appIncludedIncludedIncluded
QR check-inComing soonComing soonComing soonComing soon
Remove "Reservas con luvo" from your booking formNot includedIncludedIncluded
Today's arrivals, walk-ins and front-desk paymentsIncludedIncludedIncluded
Cash shift, lockers, equipment loans and incident logIncludedIncludedIncluded
Who can do what, by each person's roleIncludedIncludedIncluded
Shop, equipment rental and caféIncludedIncludedIncluded
Profiles, memberships, attendance and notes per memberIncludedIncludedIncluded
Tags, family and group plans, and pauseIncludedIncludedIncluded
Member status tag and churn-risk alert, by clear rulesIncludedIncludedIncluded
Bring your data from Mindbody, Fitco or ExcelIncludedIncludedIncluded
Prospects: forms, links and QR, and a pipelineIncludedIncludedIncluded
Saved member groups with named filtersNot includedIncludedIncluded
Plans, packages, single classes, offers and discount codesIncludedIncludedIncluded
Card payments (Stripe)IncludedIncludedIncluded
Payments with Mercado Pago: card and SPEIComing soonComing soonComing soonComing soon
Payments by transfer to your account, which you confirmIncludedIncludedIncluded
Recurring billing, automatic retries and overdue-payment remindersIncludedIncludedIncluded
Refunds and payment correctionsIncludedIncludedIncluded
Renewal reminders for package holdersNot includedIncludedIncluded
Per-instructor commissions in a spreadsheet and basic pay rulesIncludedIncludedIncluded
Each instructor sees what they have earned in their appIncludedIncludedIncluded
Advanced rules: by class type, by attendees, percentages and minimumsNot includedIncludedIncluded
Payroll by period with proof of each payment and a pack for your accountantNot includedNot includedIncluded
Automatic emails and notifications for bookings, reminders and receiptsIncludedIncludedIncluded
App notifications to your members, at no costIncludedIncludedIncluded
Direct messages between a member and your studio inside the appIncludedIncludedIncluded
Message inbox with assignment, snoozing and quick repliesIncludedIncludedIncluded
Mass emails to your members (monthly limit by plan)IncludedIncludedIncluded
WhatsApp from your own numberIncludedIncludedIncluded
Professional WhatsApp: mass sends, automatic messages and a full inboxNot includedIncludedIncluded
AI message drafts in your studio's voiceNot includedIncludedIncluded
AI reply suggestions in the inboxNot includedIncludedIncluded
Class reviews and anonymous surveysIncludedIncludedIncluded
Schedule images for Instagram (with a small luvo mark that Professional and Premium can remove)IncludedIncludedIncluded
Post your schedule to Instagram straight from LuvoNot includedNot includedComing soon
Luvo app with your logo and a brand color (iPhone, Android and browser)IncludedIncludedIncluded
Your full palette and dark mode across the whole appNot includedNot includedIncluded
Class recommendations for each memberNot includedNot includedIncluded
Personalized reminders for members who stopped coming (optional, the studio turns it on)Not includedNot includedIncluded
Apple Health and Google FitComing soonComing soonComing soonComing soon
Main reports: revenue, attendance, members, prospects and occupancyIncludedIncludedIncluded
CSV and PDF downloadsIncludedIncludedIncluded
Profit, costs and break-even for each monthIncludedIncludedIncluded
Where you make and lose money, and what would happen if you change somethingNot includedIncludedIncluded
Plan mix and retention by sign-up groupNot includedIncludedIncluded
Reports that arrive by email on their ownNot includedIncludedIncluded
Access for your accountantNot includedIncludedIncluded
The most valuable time slots and price recommendationsNot includedNot includedIncluded
Weekly summary written in your studio's voiceNot includedNot includedIncluded
Narrated monthly financial statementNot includedNot includedIncluded
Daily suggestions: who to write to and what to look atIncludedIncludedIncluded
Schedule suggestions: which classes are worth addingNot includedIncludedIncluded
30-day revenue projectionNot includedIncludedIncluded
Which classes and instructors are rising or fallingNot includedNot includedIncluded
60 and 90-day revenue projection with an estimated rangeNot includedNot includedIncluded
Churn-risk alert learned from your own studioNot includedNot includedIncluded
Ask your data, in plain languageNot includedNot includedIncluded
Reading invoices and menus from a photoNot includedNot includedIncluded
WhatsApp sends from Luvo (campaigns and automatic messages)Not included5002,500
Mass emails (automatic booking and receipt emails don't count)5002,0005,000
AI help you ask for (drafts, reply suggestions, questions)20100400
Invoice and menu readings from a photoNot includedNot included40
Connect your Stripe accountIncludedIncludedIncluded
Help center, guides and a reply from our team the same business dayIncludedIncludedIncluded
Priority support in under 2 business hoursNot includedNot includedIncluded

Frequently asked questions

Do you charge a fee on my members' payments?

Payments go through Stripe using your own account, and the money lands in your bank. Stripe charges its fee, and Luvo charges a small platform fee on each member payment. It is added to the plan price, and each payment's detail page shows exactly how much it was.

Can I bring my data from Mindbody or another system?

Yes, on any plan. You drop in the files your current system gives you and Luvo recognizes your members, classes and payments. Nothing is saved until you approve it, and you can undo it.

Does it work if my studio is outside Mexico?

Today we work mostly with studios in Mexico. If you are in another country, write to us and we will check together whether it works for you.

What happens if I change plans?

You can change at any time, from Settings. If you move down a plan we don't delete anything: what you built stays saved, the screens from the higher plan are hidden and automatic sends pause. If you move back up, everything is still there.

What happens if my card isn't charged?

We let you know and you have 7 days to fix it with everything working. After that, your account becomes view-only until the payment is updated. Your members can keep booking.

Does WhatsApp cost extra?

The messages you send from Luvo use your studio's WhatsApp, and Meta (the company that owns WhatsApp) charges your studio directly for promotional conversations. Luvo charges nothing extra for that. Your plan includes a monthly allowance of sends so there are no surprises (500 on Professional and 2,500 on Premium), and you decide whether to raise it. Replying to a member who wrote first doesn't count toward the allowance.

Can I talk to someone before deciding?

Yes. Write to us at soporte@luvo.fit and we reply the same business day.

Prices in Mexican pesos include VAT; outside Mexico you are billed in US dollars. Allowances renew every month. “Coming soon” marks what isn't available yet.