Plans · 2026
Clear pricing.No surprises.
30 days free on any plan. Switch or cancel anytime. Stripe and Mercado Pago transaction fees are billed separately, as always.
Find your plan
Which one fits you?
Tell us what your studio looks like today and we'll point to a starting place. Change it anytime.
Starter
You run the studio yourself. Up to ~100 active members.
USD
Start with StarterEverything you need to operate
- Bookings, calendar, and waitlists
- Payments via Stripe and Mercado Pago
- Member app with your branding
- Basic reports and instructor payroll CSV
Professional
You're growing, and comms and ops are starting to weigh on you.
USD
Start with ProfessionalEverything in Starter, plus
- WhatsApp Pro: broadcasts, automation, and inbox
- AI drafts and replies in your studio's voice
- 30-day revenue forecast
- Cohort retention and instructor performance
Premium
You want your full brand in the app and the most advanced intelligence.
USD
Talk to usEverything in Professional, plus
- Fully branded app: your logo, palette, and name
- Personalized recommendations for every member
- Narrated weekly summary and growth signals
- 30 / 60 / 90-day revenue forecast
Compare plans in detail
| Feature | Starter $89 / month | Professional $149 / month | Premium $249 / month |
|---|---|---|---|
| Members and CRM | |||
Saved member segments with named filters Filter by status, risk, or value; save the view and re-apply with one click | |||
| Instructor payroll | |||
Automated rules: per-class-type rates and per-attendee bonuses | |||
| Communications | |||
WhatsApp Pro: broadcasts, automated messages, and a full inbox | |||
AI-drafted messages in your studio's voice | |||
AI inbox reply suggestions | |||
| Member mobile app | |||
Studio-branded experience: your logo, full palette, and studio name applied throughout the app One Luvo binary in the App Store, customized at runtime for each studio's members | |||
Personalized class recommendations per member | |||
Personalized re-engagement nudges (studio opt-in) | |||
Member preference center (AI consent toggles) | |||
| Reports | |||
Cohort retention (month by month) | |||
Per-instructor performance (fill rate, check-ins, unique members) | |||
Advanced instructor panel (cohort retention impact, repeat visit rate) | |||
Highest-value slots (fill × retention) | |||
AI-narrated Monday reports in your studio's voice | |||
| Intelligence | |||
Schedule hints: classes worth duplicating before the waitlist gets long | |||
30-day revenue forecast (rules-based) | |||
Growth signals (classes and instructors accelerating or cooling) | |||
30 / 60 / 90-day revenue forecast with confidence band | |||
| Integrations | |||
Wellhub (Gympass) | Coming soon | Coming soon | |
TotalPass | Coming soon | Coming soon | |
| Support | |||
Priority email under 4 business hours (Spanish / English) | |||
Frequently asked
Do you charge a fee on my payments?
Not directly. Payments run through Stripe or Mercado Pago using your own connected account; money lands in your bank. Luvo takes a small platform fee (0.5% to 1%) on each transaction, already baked into the plan price.
Can I migrate from Mindbody or another system?
Yes, on any plan. Every tier includes the CSV importer that brings over members, payments, and attendance from Mindbody, Fitco, Excel, or whatever you use today. We walk you through the first time, usually in under an hour.
Does it work if my studio is outside Mexico?
Full support for Mexico, Colombia, Peru, Chile, Argentina, and the United States. Studios in Mexico are billed in pesos (MXN); studios outside Mexico in USD. For anywhere else, email us and we can usually make it work.
Can I talk to someone before deciding?
Yes. Human support in Spanish and English: under 24 business hours on Starter, under 4 business hours on Professional and Premium. Email soporte@luvo.fit and we'll get back to you.
More than one location? Let's talk. Get in touch