Clear pricing. No surprises.
Switch plans anytime.
Starter
$89/ month
USDMost chosen
Professional
$149/ month
USDPremium
$249/ month
USDMore than one location, or your own app in the stores?
Let's talk.Compare the plans in detail
Everything each plan includes, grouped by area. So you can decide calmly, not from bullet points.
| Starter$89 USD / month | Professional$149 USD / month | Premium$249 USD / month | |
|---|---|---|---|
| Class calendar, recurring schedules and waitlists | Included | Included | Included |
| Booking from your own website and from the app | Included | Included | Included |
| One-date workshops, with a public page and payment | Included | Included | Included |
| Multiple rooms and instructor clash alerts | Included | Included | Included |
| Cancellation, no-show and late-cancellation policies | Included | Included | Included |
| Automatic cancellation of classes with too few sign-ups | Included | Included | Included |
| Check-in at the front desk and from the member's app | Included | Included | Included |
| QR check-inComing soon | Coming soon | Coming soon | Coming soon |
| Remove "Reservas con luvo" from your booking form | Not included | Included | Included |
| Today's arrivals, walk-ins and front-desk payments | Included | Included | Included |
| Cash shift, lockers, equipment loans and incident log | Included | Included | Included |
| Who can do what, by each person's role | Included | Included | Included |
| Shop, equipment rental and café | Included | Included | Included |
| Profiles, memberships, attendance and notes per member | Included | Included | Included |
| Tags, family and group plans, and pause | Included | Included | Included |
| Member status tag and churn-risk alert, by clear rules | Included | Included | Included |
| Bring your data from Mindbody, Fitco or Excel | Included | Included | Included |
| Prospects: forms, links and QR, and a pipeline | Included | Included | Included |
| Saved member groups with named filters | Not included | Included | Included |
| Plans, packages, single classes, offers and discount codes | Included | Included | Included |
| Card payments (Stripe) | Included | Included | Included |
| Payments with Mercado Pago: card and SPEIComing soon | Coming soon | Coming soon | Coming soon |
| Payments by transfer to your account, which you confirm | Included | Included | Included |
| Recurring billing, automatic retries and overdue-payment reminders | Included | Included | Included |
| Refunds and payment corrections | Included | Included | Included |
| Renewal reminders for package holders | Not included | Included | Included |
| Per-instructor commissions in a spreadsheet and basic pay rules | Included | Included | Included |
| Each instructor sees what they have earned in their app | Included | Included | Included |
| Advanced rules: by class type, by attendees, percentages and minimums | Not included | Included | Included |
| Payroll by period with proof of each payment and a pack for your accountant | Not included | Not included | Included |
| Automatic emails and notifications for bookings, reminders and receipts | Included | Included | Included |
| App notifications to your members, at no cost | Included | Included | Included |
| Direct messages between a member and your studio inside the app | Included | Included | Included |
| Message inbox with assignment, snoozing and quick replies | Included | Included | Included |
| Mass emails to your members (monthly limit by plan) | Included | Included | Included |
| WhatsApp from your own number | Included | Included | Included |
| Professional WhatsApp: mass sends, automatic messages and a full inbox | Not included | Included | Included |
| AI message drafts in your studio's voice | Not included | Included | Included |
| AI reply suggestions in the inbox | Not included | Included | Included |
| Class reviews and anonymous surveys | Included | Included | Included |
| Schedule images for Instagram (with a small luvo mark that Professional and Premium can remove) | Included | Included | Included |
| Post your schedule to Instagram straight from Luvo | Not included | Not included | Coming soon |
| Luvo app with your logo and a brand color (iPhone, Android and browser) | Included | Included | Included |
| Your full palette and dark mode across the whole app | Not included | Not included | Included |
| Class recommendations for each member | Not included | Not included | Included |
| Personalized reminders for members who stopped coming (optional, the studio turns it on) | Not included | Not included | Included |
| Apple Health and Google FitComing soon | Coming soon | Coming soon | Coming soon |
| Main reports: revenue, attendance, members, prospects and occupancy | Included | Included | Included |
| CSV and PDF downloads | Included | Included | Included |
| Profit, costs and break-even for each month | Included | Included | Included |
| Where you make and lose money, and what would happen if you change something | Not included | Included | Included |
| Plan mix and retention by sign-up group | Not included | Included | Included |
| Reports that arrive by email on their own | Not included | Included | Included |
| Access for your accountant | Not included | Included | Included |
| The most valuable time slots and price recommendations | Not included | Not included | Included |
| Weekly summary written in your studio's voice | Not included | Not included | Included |
| Narrated monthly financial statement | Not included | Not included | Included |
| Daily suggestions: who to write to and what to look at | Included | Included | Included |
| Schedule suggestions: which classes are worth adding | Not included | Included | Included |
| 30-day revenue projection | Not included | Included | Included |
| Which classes and instructors are rising or falling | Not included | Not included | Included |
| 60 and 90-day revenue projection with an estimated range | Not included | Not included | Included |
| Churn-risk alert learned from your own studio | Not included | Not included | Included |
| Ask your data, in plain language | Not included | Not included | Included |
| Reading invoices and menus from a photo | Not included | Not included | Included |
| WhatsApp sends from Luvo (campaigns and automatic messages) | Not included | 500 | 2,500 |
| Mass emails (automatic booking and receipt emails don't count) | 500 | 2,000 | 5,000 |
| AI help you ask for (drafts, reply suggestions, questions) | 20 | 100 | 400 |
| Invoice and menu readings from a photo | Not included | Not included | 40 |
| Connect your Stripe account | Included | Included | Included |
| Help center, guides and a reply from our team the same business day | Included | Included | Included |
| Priority support in under 2 business hours | Not included | Not included | Included |
Frequently asked questions
Do you charge a fee on my members' payments?
Payments go through Stripe using your own account, and the money lands in your bank. Stripe charges its fee, and Luvo charges a small platform fee on each member payment. It is added to the plan price, and each payment's detail page shows exactly how much it was.
Can I bring my data from Mindbody or another system?
Yes, on any plan. You drop in the files your current system gives you and Luvo recognizes your members, classes and payments. Nothing is saved until you approve it, and you can undo it.
Does it work if my studio is outside Mexico?
Today we work mostly with studios in Mexico. If you are in another country, write to us and we will check together whether it works for you.
What happens if I change plans?
You can change at any time, from Settings. If you move down a plan we don't delete anything: what you built stays saved, the screens from the higher plan are hidden and automatic sends pause. If you move back up, everything is still there.
What happens if my card isn't charged?
We let you know and you have 7 days to fix it with everything working. After that, your account becomes view-only until the payment is updated. Your members can keep booking.
Does WhatsApp cost extra?
The messages you send from Luvo use your studio's WhatsApp, and Meta (the company that owns WhatsApp) charges your studio directly for promotional conversations. Luvo charges nothing extra for that. Your plan includes a monthly allowance of sends so there are no surprises (500 on Professional and 2,500 on Premium), and you decide whether to raise it. Replying to a member who wrote first doesn't count toward the allowance.
Can I talk to someone before deciding?
Yes. Write to us at soporte@luvo.fit and we reply the same business day.
Prices in Mexican pesos include VAT; outside Mexico you are billed in US dollars. Allowances renew every month. “Coming soon” marks what isn't available yet.